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Cell Phone Marketing & Development Blog


Reply from Admob on performance of Cell Phone Marketing


I finally had a reply from Admob, after sending in a reminder about my question on why my ad was not performing considering it was a fully optimized iphone page.  Here is their reply:

Hello Danny,

Thank you for your inquiry. I understand you're curious about why you have not recently registered clicks on your Clonecash Video ad.  You are correct that this ad displays correctly on the iPhone.  It was approved by our moderators and has run successfully on a number of days as you can see on your Campaign Reporting page.

Unfortunately, with very specific demographic targeting options such as the ones you have selected (males in certain age groups), your ad is only serving on a very limited basis.  A limited number of publishers provide this demographic information to us, so the number of spaces in which demographic-targeted ads can display is somewhat small.  I would encourage you to eliminate demographic targeting if you wish to increase the speed at which your ads serve.

In addition, I notice that your entire ad campaign is currently paused, which means it is not being served on our network.  I would suggest as a first step that you unpause the Clonecash Video Ad Group by selecting its check box and clicking the "Run" button.  If, after doing this, the ad is not serving at the speed you would like, consider eliminating your demographic targeting.

Thank you for advertising with AdMob.  If we can be of any further help, please do not hesitate to contact us.

Best regards,

AdMob Support

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So today I am going to start to test the demographics and let you know, and of course it is on pause, a bit strange for them to mention this.  My budget it small at the moment but I think it is enough to give it ago.
 
 

Posted by Danny on 14th January, 2010 | Comments (1) | Trackbacks
Tags: marketing, iphone, cell phone cash

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Comments

Action Not Clear

Danny - It looks good except for the action you want the user to talk when filling out the form. I assume you want name and e-mail address, but those do not appear to be specified on the form.

Posted on 1 February, 2010 by Ross


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